Overview

Replaced manual scheduling and VA dependency with a resilient automated pipeline that handles social media posting across Twitter and LinkedIn. Simple content operations with complete automation, eliminating the need for manual intervention while maintaining high-quality, consistent posting.

The Challenge

Manual scheduling and heavy dependency on Virtual Assistants (VAs) for managing social media content across multiple platforms led to delays and inconsistencies.

The Solution

A resilient, automated pipeline that centralizes content and automates the entire enrichment and scheduling process, ensuring daily consistent posts without manual intervention.

How it Works

1. Central Content Hub

Google Sheets acts as the central content hub where all raw post ideas and data are stored.

2. AI Enrichment

OpenAI enriches and optimizes the copy automatically, tailoring it for the specific nuances of Twitter and LinkedIn.

3. Automated Scheduling

Buffer handles the actual scheduling and publishing for both platforms.

4. Monitor & Scale

The entire workflow runs daily on a timed schedule, equipped with full error visibility for easy monitoring.

Key Outcomes

  • Efficiency

    Daily Hands-off Fully automated scheduling pipeline

  • Data Integrity

    Unified Source Single source of truth for all content

  • Speed

    Faster Execution Significantly fewer manual errors